Distribution Fulfillment Course at Michigan State University

"While most firms have given a great deal of thought to logistical design and management, very few focus their attention on market distribution. In fact, there is considerable evidence that this critical arena of business strategy is simply treated as a given in most firms and not subject to the same rigorous analysis as other aspects of strategy. Firms have even changed, added, or modified market distribution structures with little consideration of the impact on overall business performance and the logistical consequences of such changes. Distribution Fulfillment covers the critical topics to help you learn how to develop, implement and manage a market distribution strategy for your logistical operations." View the website for more details.